Never mix High Tech, Low Tech and No Tech.
Like it or not, the market’s perception becomes your reality. (c)
Understanding human needs is half the job of meeting them. (c)
The product that will not sell without advertising will not sell profitably with advertising. (c)
A story in everything.
Advertising is the tax you pay for being unremarkable. (c)
We know to create high value for high tech.
If you want an audience, start a fight.
Communications is a marathon, not a sprint.
Companies purchase B2B tech solutions? Nope. It's people that buy a calm working day.
It's an attention economy. If you don’t have it, you lose. (c)
Stop pitching, stop selling, start telling.