Communications is a marathon, not a sprint.
A story in everything.
Stop pitching, stop selling, start telling.
Advertising is the tax you pay for being unremarkable. (c)
If you want an audience, start a fight.
We know to create high value for high tech.
The product that will not sell without advertising will not sell profitably with advertising. (c)
Companies purchase B2B tech solutions? Nope. It's people that buy a calm working day.
It's an attention economy. If you don’t have it, you lose. (c)
Understanding human needs is half the job of meeting them. (c)
Never mix High Tech, Low Tech and No Tech.
Like it or not, the market’s perception becomes your reality. (c)