Communications is a marathon, not a sprint.
Companies purchase B2B tech solutions? Nope. It's people that buy a calm working day.
The product that will not sell without advertising will not sell profitably with advertising. (c)
It's an attention economy. If you don’t have it, you lose. (c)
Like it or not, the market’s perception becomes your reality. (c)
Never mix High Tech, Low Tech and No Tech.
Understanding human needs is half the job of meeting them. (c)
Advertising is the tax you pay for being unremarkable. (c)
If you want an audience, start a fight.
A story in everything.
We know to create high value for high tech.
Stop pitching, stop selling, start telling.