The partnering of Genesys with Cludo marked the coming together of two of the leading marketers of cloud-based contact centre technology, allowing them to develop and offer an enhanced contact centre service experience.

The partnership was to be announced through a video campaign which would involve making three promotional videos. This would form part of a broader campaign through which the partnership of the two companies would be made public and was carried out with a turnkey approach which spanned the conceptual, production and distribution elements of the project.


The videos aimed to create an accessible and playful way of promoting and documenting the collaboration while also emphasising the advantages and potential the project had for bringing to the market innovative solutions packages.