We wanted people to give people a unique opportunity to interact with this brand, so the idea was to gather clients and partners together and present the very new model of My Passport Ultra and colourful Grip Packs in a memorable way.The event was supposed to create a lasting and powerful i mpression with product's new forms, new colours and the evolution of an icon!


Colours of the hard drives - white, berry, blue, black - Were the core event's colours in terms of the street Festival holiday with plenty of foodtrucks and such Themed things as graffity, pennant flags and colourful Puff chairs. With traditional seating arrangements The guests enjoyed the lounge zone and music that Kept them in high spirits.the highlight of the program Was a 3d mapped hard drive that successfully engaged The attendees.