Securika is the leading surveillance and security technology conference held in Russia each year. At the event, Western Digital exhibited a new product range, WD Purple, aimed specifically at scalable surveillance systems which rely on networked video recording technology. Their goal was to increase awareness of the new products among potential Russian surveillance-system clients.
This was the fourth MIPS Securika event at which Western Digital had presented their products. Beyond the typical demonstration machines and samples, the exhibit featured a full-functional, WD Purple-equipped CCTV system, along with a range of interactive customer activities including prize draws and competitions, and promotions of future company webinar events.
A rise in awareness of Western Digital’s new product ranges among potential clients is attributable to the company’s repeated presence at the event; by exhibiting over several successive years, WD has been able to secure the attention of a high number of new and potential clients.