Energetically shot video intended to showcase Castrol Edge as highly reliable engine oil. We felt the necessity to promote the video through most relevant channels to engage with the publics and get the maximum amount of views.
Video was covered by national TV and radio. It got a massive traffic spike and sharing across the web due to popular robust online portals, social networks & populated communities and influencers engagement.
6 200 000 VIEWS
ON PAID REACH & VIRAL EFFECT