Our aim was to increase awareness among call managers who work in banks, logistics, insurance companies, etc. We wanted to deliver information about Genesys solutions enriched with third-party endorsements and to collect 80 leads.
The platform we chose for campaign (Cnews) is the key IT business media for Russia and CIS. To make Genesys visible we launched a microsite on call.cnews.ru. Gated content (case interviews with heads of call-centres in Russia) was extensively announced with a range of email newsletter banners, pop-up banners and website tabs.
TOTAL ADVERTISING VALUE EXCEEDED THE COST OF THE CAMPAIGN
FOR THE WHOLE CAMPAIGN DURATION (4 MONTHS)
UNIQUE USERS VISITED MICROSITE PAGE
MINUTES IS AVERAGE TIME OF VISIT
PAGES IS AVERAGE DEPTH OF VIEW