Our aim was to make the Russian market welcome for a complete newcomer – Strontium memory cards and USB flash drives. We unfurled its umbrella with a new campaign in media that cover people most likely to buy memory cards. We wanted to build brand awareness and to win over the audience with a brand message that highlights its strong comparative advantages.
The prevailing majority of the top tech, photo and gadget portals covered the product in a favourable manner.
100 % OF REVIEWS WERE POSITIVE
The great merit of this lies in the fact that Strontium is tremendous indeed, but also due to our team tenacity. Advantageous comparison with competitors.