The campaign was designed to introduce Sophos as a confident novice on the Russian arena of information security. We wanted to showcase Sophos as it pertains to its brand awareness with target audience and how it declares itself as a quality product.
As a starting point Security Threat Report was chosen. It showed tendencies in hacker attacks development.
The results of research were placed on key IT business portals. The information was localized, designed and presented into various forms like interviews, articles, pieces of news and research findings articles.
80% OF KEY IT BUSINESS MEDIA
ON INFORMATION SECURITY PUBLISHED A HOST OF FAVOURABLE EDITORS’ & JOURNALISTS’ ARTICLES AND INTERVIEWS IN THERE.