Western Digital’s aim was to make its new SSDs visible and available to customers in the gaming market. With gamers as the primary demographic, the event looked to launch the products in the marketplace and prioritise discussion of the game-specific technological benefits offered by WD’s new range of SSDs.
In order to maximise visibility to gamers, the company targeted six key online media sources for the digital campaign, which involved extensive advertising and product placement. Quizzes and competitions relating to each of the major platforms were launched, the prizes for which included the new SSDs. The advertising for these competitions was disseminated widely through product announcements, reviews and banners.
• Extensive reach across the six major media sources, with a focus on customer activation
• Engagement from unique visitors exceeded 99 000
• Impressions exceeded 6.5 million