We aspired to carry out a scalable campus promo campaign with My Passport Pro and other WD storage products. The idea to target students in the creative sector, brought the campaign to top Russian universities, where future creative professionals for video & design industries struggle with de-cluttering huge files.
This umbrella campaign captured attention with an easy to consume Instagram photo contest, based on the 7 best-ranked national creative universities.
WD was presented as a sponsor of the annual event to many students.
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