Cool marketing for executives: simple "don’ts"

Every effective business leader like you sometimes spends sleepless office hours trying to understand if the company’s marketing does work. Check the points where you just may obtain success out of mere inactivity!

Integrated Communications Campaigns for Tech Brands

Technology drives our world and is fundamental to way we do business and lead our lives. But communicating the benefits of technology products and services has always been both challenging and fascinating and to do it successfully and run effective campaigns calls for specific skills and knowledge.

Integrated Marketing Services. Should You Care? (Part I)

As a PR or marketing professional, have you been watching media becoming even more diversified and fragmented? Have you noticed how this makes it even more difficult to increase brand awareness and communicate a message clearly across all the channels?

Integrated Marketing Services. Tips & Tricks (Part II)

And at last we disclose, as promised in the previous post, tiny tricks of marketing communications integration, which are simple and clear ideas, but do contribute dramatically to the overall image of your company.